Privacy Policy

Counterforce Health, Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy ("Policy") describes how we collect, use, disclose, and protect Personal Information when you use our AI-powered insurance denial appeal services ("Services") and interact with our website at counterforcehealth.org and any related platforms that link to this Policy (collectively, the "Site"). By using the Site and Services, you agree to this Policy.

1. Personal Information We Collect

"Personal Information" is information that identifies, relates to, or can reasonably be linked to you. We collect:

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  Contact Information: Name, email address, mailing address, phone number.
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  Account Information: Username, password, and related account details.
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  Appeal and Health-Related Information: Insurance plan details, denial letters, claims information, and relevant medical context needed to generate your appeal.
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  Payment Information: Collected by our payment processor (e.g., Stripe). We do not store complete card details; we receive transaction confirmations.
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  Communication Information: Correspondence, chats, feedback, and, where permitted, call recordings for quality and training.
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  Usage and Device Information: IP address, browser, device, OS, referrers, and interaction data.

2. How We Collect Personal Information

We collect information:

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  Directly from you: Account creation, forms, uploads, support interactions.
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  Through your use of the Services: Inputs used to generate and manage appeals.
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  Automatically via cookies/pixels: See Cookies and Tracking below.
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  From third parties: Analytics providers and authentication services (e.g., Google, Apple).

3. How We Use Personal Information

We use information to:

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  Provide and personalize the Services: Generate appeals, manage cases, communicate status, and support you.
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  Operate and improve AI models: Train and validate systems; we strive to de-identify data where feasible.
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  Research and development: Analyze usage, troubleshoot, and build features using aggregated and de-identified data where possible.
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  Marketing and communications: Send updates and promotions; you can opt out anytime.
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  Legal, security, and safety: Comply with law, enforce terms, prevent fraud, and respond to lawful requests.
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  Business transactions: Support mergers, acquisitions, or asset transfers.

4. How We Disclose Personal Information

We do not sell Personal Information for monetary consideration. We may disclose information to:

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  Service providers: Cloud hosting, payments, analytics, and support platforms.
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  Third-party AI providers: Under confidentiality and technical safeguards, solely to provide services to us.
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  Legal/safety: Comply with law, enforce terms, and protect rights and safety.
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  Business transfers: As part of mergers, acquisitions, or reorganizations.
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  With your consent: When you explicitly agree.

5. Cookies and Tracking Technologies

We and our service providers use cookies and similar technologies to operate the Site and measure usage. These help us operate securely, remember preferences, analyze traffic and interactions, and provide interest-based advertising.

Your choices: Manage cookies in your browser. Disabling cookies may limit Site functionality. To opt out of interest-based ads, visit the NAI and DAA opt-out pages.

6. Data Security and Retention

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  Security: We use commercially reasonable technical, administrative, and physical safeguards. No method is 100% secure.
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  Retention: We retain information as needed to provide Services, meet legal obligations, resolve disputes, and enforce agreements.

7. Your Privacy Rights

Depending on your location, you may have rights to access, correct, delete, or opt out of certain uses of your Personal Information.

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  Access
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  Correction
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  Deletion
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  Opt-out of certain data sharing/processing

To exercise rights, contact us at appeals@counterforcehealth.org. We will verify your identity before processing requests.

8. Other Important Information

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  International data: We primarily process and store data in the United States.
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  Children: The Services are not intended for children under 16.
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  Third-party links: We are not responsible for third-party sites or their privacy practices.
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  Changes to this Policy: We may update this Policy. Material changes will be noted by updating the "Last Updated" date above.

9. Contact Us

Questions about this Policy or our data practices?