Privacy Policy
Your privacy is important to us
Counterforce Health Privacy Policy
Last Updated: July 24, 2025
1. Introduction
Counterforce Health, Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy ("Policy") describes how we collect, use, disclose, and protect Personal Information when you use our AI-powered insurance denial appeal services ("Services") and interact with our website, https://counterforcehealth.org, and any related platforms that link to this Policy (collectively, the "Site").
Please read this Policy carefully. By using our Site and Services, you agree to the collection, use, and disclosure of your information as described in this Policy.
Important Disclaimers:
- •HIPAA and Protected Health Information (PHI): This Policy does not apply to "protected health information" (PHI) as regulated by the Health Insurance Portability and Accountability Act (HIPAA). Counterforce Health is not a "covered entity" (like a hospital or health plan) under HIPAA. We act on your behalf, as your agent, using the information you provide to us. For information on how your healthcare providers or health plans handle your PHI, please review their respective Notices of Privacy Practices.
- •State Consumer Health Data Laws: Certain state laws, such as Washington's My Health My Data Act and Nevada's Consumer Health Data Privacy Law, may regulate how we process Personal Information related to your health. This Policy is intended to comply with these laws.
- •Information About Others: If you provide us with the Personal Information of someone else (such as a family member), you represent that you have the legal authority to do so and have obtained any necessary consents.
2. Personal Information We Collect
"Personal Information" is any information that identifies, relates to, or could reasonably be linked with you. We collect the following categories of Personal Information:
- •Contact Information: Your name, email address, mailing address, and phone number.
- •Account Information: If you create an account, we collect your username, password, and other details necessary to secure and provide access to your account.
- •Appeal and Health-Related Information: Information central to our Services that you provide, which may include your insurance plan details, denial letters, claims information, and relevant medical history, diagnoses, treatments, and other health-related information necessary to generate your appeal.
- •Payment Information: When you make a purchase, our third-party payment processor (e.g., Stripe) collects your payment card details. We do not store your full payment card information on our servers. We only receive transaction confirmation data.
- •Communication Information: Records and copies of your correspondence with us, including emails, chat sessions, and feedback or survey responses. Where permitted by law, we may record calls for quality and training purposes.
- •Usage and Device Information: When you interact with our Site, we automatically collect technical information, including your IP address, browser type, device type (e.g., phone, computer), operating system, referring URLs, and information about your navigation and interaction with our Site.
3. How We Collect Personal Information
We collect Personal Information from various sources:
- •Directly From You: When you create an account, fill out our intake forms, upload documents, communicate with our support team, or otherwise provide information to us directly.
- •Through Your Use of Our Services: We collect the information you input into our AI tools to generate and manage your appeal letters and case files.
- •Automatically Through Tracking Technologies: We use cookies, pixels, and similar technologies to collect Usage and Device Information as you navigate our Site. For more details, see the "Cookies and Tracking Technologies" section below.
- •From Third Parties: We may receive information from third-party services, such as data analytics providers or when you connect your account via a third-party authentication service (e.g., Google or Apple).
4. How We Use Personal Information
We use your Personal Information for the following purposes:
- •To Provide and Personalize Our Services: Our primary purpose is to use your information to operate our Services, including generating AI-drafted appeal letters, managing your case, communicating with you about your appeal's status, and providing customer support.
- •To Operate and Improve Our AI Models: We use the information you provide to train, validate, and improve the performance, accuracy, and safety of our AI systems. When using data for this purpose, we take steps to de-identify it to the greatest extent possible to protect your privacy.
- •For Research and Development: To analyze usage trends, troubleshoot issues, and enhance and develop new features for our Site and Services. We may use aggregated and de-identified data for these purposes.
- •For Marketing and Communications: To send you updates, newsletters, and promotional materials about our Services. You may opt out of marketing communications at any time by following the unsubscribe link in the email or contacting us directly.
- •For Legal, Security, and Safety Reasons: To protect our rights and the safety of our users, comply with legal obligations, enforce our terms, detect and prevent fraud, and respond to lawful requests from government authorities.
- •In Connection with a Business Transaction: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. How We Disclose Personal Information
We do not sell your Personal Information for monetary consideration. We may disclose your information in the following circumstances:
- •Service Providers: We share information with third-party vendors who perform services on our behalf, such as cloud hosting (e.g., AWS, Google Cloud), payment processing (e.g., Stripe), data analytics (e.g., Google Analytics), and customer support platforms.
- •Third-Party AI Technology Providers: To power our Services, we may use specialized third-party AI platforms. When we do, we may share necessary appeal information with them under strict confidentiality agreements and technical safeguards to ensure your data is used solely to provide the service to us and is not used for their own purposes.
- •Legal Obligations and Safety: When we believe in good faith that disclosure is necessary to comply with a law, regulation, or legal process; to enforce our terms of service; or to protect the rights, property, or safety of Counterforce Health, our users, or the public.
- •Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your Personal Information may be transferred to the acquiring entity.
- •With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
6. Cookies and Tracking Technologies
We and our service providers use cookies (small data files stored on your device) and similar technologies like web beacons or pixels to operate our Site and collect usage data. These technologies help us:
- •Operate and secure our Site.
- •Remember your settings and preferences.
- •Analyze traffic and user interaction to improve our Services.
- •Deliver interest-based advertising.
Your Choices: You can manage cookies through your browser settings to refuse or alert you when cookies are being sent. Please note that disabling cookies may cause some parts of our Site to be inaccessible or not function properly. To opt out of interest-based advertising, you can visit the opt-out pages of the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).
7. Data Security and Retention
- •Security: We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your Personal Information from unauthorized access, use, or disclosure. However, no internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.
- •Retention: We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including providing you with our Services, complying with our legal obligations, resolving disputes, and enforcing our agreements.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your Personal Information:
- •Access: The right to request a copy of the Personal Information we hold about you.
- •Correction: The right to request that we correct any inaccurate Personal Information.
- •Deletion: The right to request that we delete your Personal Information, subject to certain legal exceptions.
- •Opt-Out: The right to opt out of the "sale" or "sharing" of your Personal Information for targeted advertising purposes.
To exercise any of these rights, please contact us at appeals@counterforcehealth.org. We will need to verify your identity before processing your request and may request additional information to do so.
9. Other Important Information
- •International Data Transfers: Our Services are intended for users in the United States. Your information will be processed and stored in the United States, where data protection laws may differ from your home country.
- •Children's Privacy: Our Site and Services are not intended for or directed at children under the age of 16. We do not knowingly collect Personal Information from children under 16. If you believe we have, please contact us immediately.
- •Third-Party Links: Our Site may contain links to other websites. This Policy does not apply to third-party sites, and we are not responsible for their privacy practices.
- •Changes to This Policy: We may update this Policy from time to time. If we make material changes, we will notify you by updating the "Last Updated" date at the top of this Policy and posting it on our Site. Your continued use of our Services after a change constitutes your acceptance of the new Policy.
10. Contact Us
If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at: