About Us
Our mission is to fight for fairness in a broken health insurance system.
We provide free tools and resources to empower everyday people to challenge insurance denials, ensuring everyone has a chance to access the care they deserve.
Together, let's bring fairness, dignity, and humanity back to healthcare.
A Letter From Our Founders
Advisors
Case Managers
Let's start with a thought experiment...
Imagine you're hungry and walk into what appears to be a restaurant. There's a host stand, menus, and tables. But as you sit down, you notice something odd: The establishment doesn't actually serve food. Instead, they collect monthly payments from customers in exchange for the possibility of maybe paying for some of your meals at other restaurants, but only after you've paid several thousand dollars out of pocket first, and only at specific restaurants they've deemed "in-network," and only if they agree that your particular meal was "necessary." Oh, and they make more money when you eat less.
This is essentially how American health insurance works, and we've all collectively agreed to pretend this makes sense.
A broken system
Health insurance is not about healthcare. It's about profit.
Insurers make money by collecting premiums and lose money by paying claims, even labeling healthcare expenses as "losses" in financial reports. While the Affordable Care Act requires insurers to spend 80-85% of premiums on care, the rest funds denial strategies, prioritizing profits over patients.
Denied claims create deliberate obstacles. Many can be overturned on appeal, yet less than 1% of patients challenge them due to bureaucratic complexity. Hospitals and clinics dedicate entire departments to navigating claims, and technology has been weaponized to automate denials and obstruct appeals.
In other countries, healthcare is treated as a public good, achieving better outcomes at lower costs. Meanwhile, the U.S. system prioritizes shareholder value over patient health. This dysfunction reflects broader societal failures. We've accepted complexity as control and systems that extract wealth without providing value.
Change starts by recognizing the problem and refusing to accept it any longer. It's both possible and necessary.
